The ING is Germany's third largest retail bank. Working at ING is not just a job. Working for us is a chance to make a difference. How? Because as a global bank we touch the lives of millions of people and strive to have a positive impact on our society and planet. And thanks to our start-up mentality, we stay down-to-earth, approachable and personal – an unbanky bank.

Performance and Conversion Optimisation Expert (f/m/x) in Frankfurt

Are you passionate about digital performance, including conversion optimisation, A/B testing, campaign management and data-driven funnel management? Do you enjoy analysing user behaviour, testing hypotheses and turning data into actionable optimisation opportunities? Perfect. We value curiosity over complacency. An open company culture, fast decision-making, strong team spirit and plenty of room for your own ideas are all part of who we are. Sounds like your next challenge? Then we'd love to hear from you – for an initial conversation, your CV is all we need.

You develop and optimise our digital customer journeys across the entire sales funnel, with a particular focus on top-funnel performance and efficient digital acquisition of new customers.
Through data-driven initiatives, you create measurable business impact and sustainably improve conversion rates, efficiency and growth.
A/B testing, multivariate testing and data-driven experimentation are part of your everyday toolkit: you develop hypotheses, identify friction points, behavioural drop-offs and conversion barriers and ensure that insights are translated into concrete, scalable improvements.
KPIs and funnel analytics guide your work. You analyse funnel performance, detect drop-offs and conversion barriers early on, and turn your insights into clear, actionable recommendations
Using meaningful analyses and dashboards, you make performance transparent and support stakeholders in making data-driven decisions.
Whether it's an established platform or an emerging channel, you know how to identify what truly performs. From Meta and LinkedIn to Google Networks, Reddit and emerging platforms, you manage and optimise campaigns, audiences and budgets with a strong focus on performance and ROI.
You continuously test creatives, audience targeting, landing pages and channel mixes in order to systematically unlock new growth opportunities.
Working closely with colleagues across Content, SEO, Product Management, Development and Digital Marketing, you create cross-channel optimisation initiatives and ensure that content, user journeys and landing pages are clear, intuitive and aligned with customer needs.
Reporting and transparency are equally important to you: you establish meaningful KPI tracking, evaluate results and derive concrete recommendations to drive sustainable performance improvements.

Ideally, a degree with a focus on Marketing, Sales, Media Management or a comparable qualification
At least 5 years of relevant professional experience and strong expertise in digital & perfomance marketing, conversion optimisation and SEA; agency experience and first practice with agentic AI is a plus
Strong methodological skills and confidence in working with data, KPI reporting and the optimisation of key metrics such as CPA, CPL and CPC
Know-how in customer journey analyses, testing and optimization as well as in landing page, content and UX-optimization
Familiar with marketing platforms like Meta, LinkedIn and Reddit
Proficient in MS Office, especially PowerPoint, Excel and CoPilot
Commercially driven with a strong sales orientation
Excellent feel for language and communication, combined with conceptual and creative thinking skills
Open to cultural diversity in an international environment
Fluent German and English, both written and spoken

Company pension plan, capital-building offers, free Deutschlandticket & bicycle leasING, company restaurant
Hybrid working: In addition to working in the office, you can also work remotely – within operational, regulatory and legal requirements.
Individualized work schedule models, sabbatical, subsidization of nursing & childcare costs
Personal budget for continuing education and development as well as health; plus, a personal budget to set up your mobile working space

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