About Buena

Buena (backed by GV) makes everything real estate as simple and transparent as buying an ETF. Whether it's finding, buying, or financing an apartment. We do this by acquiring property managers across Germany and turning them into technology companies. Throughout the past 2 years we have become Germany's third-largest property manager with fewer than 25 full-time team members at our HQ.

About the Growth Marketing Manager role

We're looking for a Growth Marketing Manager who will directly report to our VP property management. In this pivotal role, you will be instrumental in shaping the future of our portfolio companies' growth in all German locations. In your first quarter, you'll be hands-on across paid, SEO, lifecycle, partnerships, and local activations. By the end of year one, you'll have a repeatable playbook and the first hires reporting to you to scale it.

Responsibilities

Partner with portco heads on conversion. Generating leads is half the job. The other half is working with our local heads in Hamburg, Magdeburg, Berlin, and beyond to make sure those leads turn into signed property management contracts.
Build the growth playbook from zero. There's no existing channel mix, no attribution stack, no agency relationships you're inheriting. You'll decide what we run, where we spend, and how we measure and you'll have it live within your first 30 days.
Build the local growth motion. Most of our customers are local homeowners and small landlords. You'll design events, broker partnerships, referral loops, and offline activations that work city by city and create a template that travels when we enter the next market.
Report directly to the VP Property Management and to the Leadership Team. You'll present growth numbers in our weekly business reviews. No middle layers, no slide polishing for someone else.

You may be a good fit if you

Speak fluent German (C2). Our portcos operate locally, and our customers are German homeowners.
You've actually done growth. You've had a budget, run the campaigns, and can tell us the numbers you moved, not strategies you "contributed to."
Live in the data. You set up your own tracking, design your own experiments, and don't need a BI team to tell you whether something worked.
Think commercially. CAC, payback, contribution margin, these are your default units, not vanity metrics like impressions or MQLs.
Thrive in ambiguity: you're energized (not paralyzed) by being the first growth hire and building the playbook from scratch
Are based in Berlin or willing to relocate; this is an in-office role in Prenzlauer Berg

Strong Signal: You've freelanced in GTM or growth, built and sold a product, or run your own venture. You know what it means when no one is going to do it for you.

Your Benefits

Up to €500 close-to-office bonus, if you decide to live within 10-20 mins walking distance to our office.
€110/month lunch budget, €50 fitness subsidy.
€1,200 yearly education budget.
Free books: Buena pays for any book you'd like to read.

Why you should apply now

We're high-growth with a small, tight-knit team: Within the past 3 years we have become Germany's third largest property manager with around 20 full-time employees.
We're meritocratic: Your impact gets rewarded, quickly. Our CEO has been a Junior Product Manager 3 years ago, our COO has been Chief of Staff 2 years ago.
We're personal: We work from our office in Prenzlauer Berg and place high value on knowing each other well.
We care about outcomes: Homeownership rates in Germany are far below European average. We're here to enable wealth creation for everyone.

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