YOUR OPPORTUNITY

The RGM Manager is a proactive, influential leader who combines strong commercial acumen with an entrepreneurial mindset. They take ownership of growth opportunities, challenge the status quo, and translate insight into decisive action, operating comfortably in ambiguity while balancing strategic thinking with hands-on execution. As an integral member of the regional RGM community, they are accountable for creating value and financial impact for Bacardi by building and embedding best-in-class Revenue Growth Management capabilities. This includes driving sustainable GP per case growth through effective pricing strategy, mix optimisation, and trade and promotional investment optimisation to set, get and keep price.

The RGM Manager will work closely with Channel Directors and the Business Unit Director, acting as a trusted commercial partner to senior stakeholders. The role requires strong business stakeholder management skills to influence decision-making, align revenue growth initiatives with channel and business objectives, and drive cross-functional collaboration in support of sustainable, profitable growth.

Key objectives:

Implement strategic value drivers to support sustainable revenue growth in Germany & Alps by designing, leading, embedding and executing best-practice Revenue Growth Management initiatives.
Streamline and elevate cross-functional ways of working, enabling greater self-sufficiency across Sales and Marketing and allowing RGM to focus on its core pillars.
Build and embed strong functional capability across all RGM pillars, including recommended price to consumer, promotions (including on-trade), price pack architecture and mix management.
Drive a strong FY27 focus on promotional effectiveness and mix optimisation.
Maintain momentum on price-to-trade and terms programmes, increasing optimisation and transparency of trade spend to enable effective commercialisation of pricing strategies.
Develop a multi-year, value-accretive pricing framework across the Bacardi portfolio, incorporating market dynamics, economic conditions and brand repositioning initiatives, in close collaboration with Sales, Category Development and Marketing.
Lead the design and embedding of best-practice RGM processes within the annual planning cycle, ensuring consistency, transparency and robust tracking of pricing and promotional initiatives.
Ensure European pricing strategies remain aligned with global guardrails and Value Committee targets.
Partner with Account Teams to shape and deliver key customer plans, ensuring full adoption of agreed architectures and execution within the fiscal year.
Act as a trusted RGM advisor to Brand and Commercial teams, challenging constructively to enable effective commercialisation of category strategies and initiatives.
Collaborate cross-functionally to identify and unlock new opportunities to grow gross profit and GP per case.
Identify brand-level opportunities to ensure sustainable profitability for both customers and Bacardi.
Drive standardisation and simplification of RGM ways of working across the DACH, transitioning to a single, aligned European operating model.
Together with Commercial Development, regional and global team, support embedding the RGM capabilities to build the organisation's capacity to deliver year on year value growth
Build a learning organization by contributing to a "share, steal and reapply" culture that systematically builds a hub database of RGM best practices.
Challenge & work with the Brand teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives.
Work with the Customer and Consumer Marketing teams to build capabilities and sustained ways of working
Ensure implementation of learning and development plans and sustained learning
Make sure that Germany & Alps / West Cluster is a source of best practices for Europe

Skills:

Experience in Revenue Growth Management, Sales, Commercial Finance, Customer Marketing,
Strong Commercial skills gained through hands on Commercial roles
Experience in roles related to understanding customer and channel dynamics
Experience in strategy roles in FMCG
Strong influencing and presentation skills gained through hands on experience
German office policy: 3 days a week in the office
Proficiency in English and German

Experience in Revenue Growth Management, Sales, Commercial Finance, Customer Marketing,
Strong Commercial skills gained through hands on Commercial roles
Experience in roles related to understanding customer and channel dynamics
Experience in strategy roles in FMCG
Strong influencing and presentation skills gained through hands on experience

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